Government supporting the growth of the Ayurveda products market: Ayush industry reaches $18.1 billion (2020-21)

Report published by Forum on Indian Traditional Medicine (FITM) under Research and Information System (RIS) for Developing Countries - ‘Ayush Sector in India: Prospects and Challenges’ published in 2021 has estimated the Ayush industry size in 2020-21 at $ 18.1 billion. Copy of the above mentioned report can be seen at https://www.ris.org.in/en/node/3307.

The Rise of Ayurveda: How India's $18 Billion AYUSH Industry is Conquering the Global Market 🌿

The Ayurveda industry is booming! 🚀 According to the latest reports, India's AYUSH sector has reached a whopping $18.1 billion market size in 2020-21, and it’s only growing stronger. With robust government support, international recognition, and rising demand for natural wellness products, the Ayurveda market is setting global trends.

Key Highlights Driving the Ayurveda Boom 📊

Government Initiatives 🏛️
- The Central Sector Scheme promotes AYUSH products globally by supporting participation in international trade fairs, exhibitions, and roadshows. Financial assistance for certifications like USFDA, UK-MHRA, and WHO's CoPP ensures Ayurveda products meet global standards. Quality Certifications ✅Programs like the AYUSH Premium Mark certify products to meet international quality norms, boosting global exports. Strengthened Regulations Initiatives like the Ayush Oushadhi Gunvatta Evam Uttpadan Samvardhan Yojana (AOGUSY) upgrade pharmacies and testing labs to enhance product quality. New Export Promotion Council 🌍 The Ayush Export Promotion Council (AYUSHEXCIL) facilitates exports and builds capacity for businesses to enter global markets seamlessly.

Why Ayurveda is Winning Hearts Worldwide ❤️

🌱 Natural and Safe: People are increasingly turning to holistic, chemical-free remedies.🌍 Global Recognition: Ayurveda products are gaining trust in markets like the USA, Europe, and Canada.🧘 Wellness Revolution: Ayurveda aligns with the modern focus on self-care, immunity, and mental health.

Future of Ayurveda:

The $50 Billion Opportunity 🔮The Indian government’s focus on scaling Ayurveda products globally will help the AYUSH industry surpass $50 billion in the coming years. With growing awareness, innovative research, and quality-driven exports, Ayurveda is set to become the face of wellness across the world.

Conclusion:

India Leading the Global Wellness Movement 🌏From local remedies to international fame, Ayurveda’s journey is a testament to India’s rich heritage and modern innovation. Backed by government policies, quality standards, and rising global demand, Ayurveda is poised to take the global stage like never before.

🔥 Do you use Ayurveda products? Share your favorite remedy in the comments below! 🌿💬
🔗 Stay tuned for more updates on the Ayurveda revolution.

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